London Business School Study: Why "Fact-Checking" Isn't Enough to Stop Fake News
January 23, 2026
January 23, 2026
LONDON, England, Jan. 23 -- London Business School posted the following news:
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Reflecting on ethics dampens desire to spread fake news
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Misinformation spreads not only because some people believe it, but also because other people amplify it on social media despite not believing it. New research led by Daniel Effron, Professor of Organisational Behaviour at London Business School, suggests a solution. Encouraging users to pause and conside . . .
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Reflecting on ethics dampens desire to spread fake news
*
Misinformation spreads not only because some people believe it, but also because other people amplify it on social media despite not believing it. New research led by Daniel Effron, Professor of Organisational Behaviour at London Business School, suggests a solution. Encouraging users to pause and conside . . .