University of Warwick Business School: How should digital start-ups pursue growth?
January 23, 2026
January 23, 2026
COVENTRY, England, Jan. 23 -- The University of Warwick Business School posted the following commentary:
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How should digital start-ups pursue growth?
Author: Jochem Hummel and Joe Nandhakumar
When Douyin launched in 2016, it had no customer base of its own.
The Chinese counterpart to TikTok started out as a 'complementor' whose products or services enhanced those of another company.
It relied on tech g . . .
* * *
How should digital start-ups pursue growth?
Author: Jochem Hummel and Joe Nandhakumar
When Douyin launched in 2016, it had no customer base of its own.
The Chinese counterpart to TikTok started out as a 'complementor' whose products or services enhanced those of another company.
It relied on tech g . . .