Tuesday - February 10, 2026
From Toy to Global Sensation: USU Folklore Project Names Labubu the Digital Lore of 2025
January 22, 2026
LOGAN, Utah, Jan. 22 -- Utah State University issued the following news:

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From Toy to Global Sensation: USU Folklore Project Names Labubu the Digital Lore of 2025

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LOGAN - In 2025, one of the most intriguing creatures to sweep the internet was a small, sharp-toothed elf called Labubu. Utah State University's Digital Folklore Project has named this tiny character its 2025 Digital Lore of the Year.

Each year, the project . . .

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