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UC-San Diego: Why Some Messages Are More Convincing Than Others
January 22, 2026
LA JOLLA, California, Jan. 22 -- The University of California San Diego campus posted the following news:

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Why Some Messages Are More Convincing Than Others

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Confidence -not just agreement -shapes how persuasive a messages is

The study, forthcoming in the Journal of the Association for Consumer Research, reveals that the persuasiveness of a message can hinge on the type of words it uses -specifically, whether those words ha . . .

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