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University of Bath: Research Reveals How Dread Shapes Decision-making
January 22, 2026
BATH, England, Jan. 22 (TNSjou) -- The University of Bath issued the following news:

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New research reveals how dread shapes decision-making

University of Bath study finds that dread outweighs positive anticipation by more than six to one, driving risk avoidance and impatience

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A new study reveals that people are far more emotionally affected by anticipating negative future outcomes than by imagining positive ones, helping to . . .

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