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Texas A&M University: Why convenience marketing falls short for products aimed at caregivers
January 20, 2026
COLLEGE STATION, Texas, Jan. 20 -- Texas A&M University posted the following news:

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Why convenience marketing falls short for products aimed at caregivers

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From parents caring for sick children to friends offering emotional support, most people take on a caregiving role at some point in their lives. Texas A&M University research shows that when they do, many caretakers actively avoid products that promise to make caregiving easier . . .

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