USU-Led Research: Is a CEO Announcement Just News -- Or a Strategic Shield?
January 15, 2026
January 15, 2026
LOGAN, Utah, Jan. 15 -- Utah State University issued the following news:
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USU-Led Research: Is a CEO Announcement Just News -- Or a Strategic Shield?
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When a company appoints a new CEO, the announcement is typically framed as a moment of confidence and celebration.
But new research led by Alison Cook, associate professor of management at the Huntsman School of Business, suggests that when the incoming CEO is a woman, firms o . . .
* * *
USU-Led Research: Is a CEO Announcement Just News -- Or a Strategic Shield?
*
When a company appoints a new CEO, the announcement is typically framed as a moment of confidence and celebration.
But new research led by Alison Cook, associate professor of management at the Huntsman School of Business, suggests that when the incoming CEO is a woman, firms o . . .
