Binghamton University: The Sequel Paradox - Research Shows Less Innovation Sells More Tickets - But Only at First
January 13, 2026
January 13, 2026
BINGHAMTON, New York, Jan. 13 (TNSjou) -- Binghamton University issued the following news:
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The sequel paradox: Research shows less innovation sells more tickets -- but only at first
Binghamton marketing expert discusses his research on movie sequels and what makes them work...or fail
By David Hermanovitch
You may think that the goal of movie studios is to churn out as many sequels as quickly as possible, but there's so m . . .
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The sequel paradox: Research shows less innovation sells more tickets -- but only at first
Binghamton marketing expert discusses his research on movie sequels and what makes them work...or fail
By David Hermanovitch
You may think that the goal of movie studios is to churn out as many sequels as quickly as possible, but there's so m . . .