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Ice baths and marathons: our modern obsession with 'wellness' is driven by ancient instincts
January 07, 2026
SYDNEY, Australia, Jan. 7 -- The University of New South Wales posted the following news:

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Ice baths and marathons: our modern obsession with 'wellness' is driven by ancient instincts

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Samuel Cornell, Robert Brooks,

Wellness culture is an intoxicating cocktail, blending evolved social preferences for health, fertility and social status with the signalling power of social media.

If you've spent ev . . .

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