AI tool uses data to redefine sports sponsorships
January 06, 2026
January 06, 2026
COLLEGE STATION, Texas, Jan. 6 -- Texas A&M University posted the following news:
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AI tool uses data to redefine sports sponsorships
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In pro and college sports, sponsorships mean more than a logo on a jersey or signs at a stadium. The revenue these agreements generate is as pivotal to an organization's success as ticket sales and media rights. Despite the billions that franchises and programs invest each year, the tools they use . . .
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AI tool uses data to redefine sports sponsorships
*
In pro and college sports, sponsorships mean more than a logo on a jersey or signs at a stadium. The revenue these agreements generate is as pivotal to an organization's success as ticket sales and media rights. Despite the billions that franchises and programs invest each year, the tools they use . . .