Targeted News Service

Nielsen and Roku Expand Strategic Measurement Partnership
December 22, 2025

NEW YORK, Dec. 22 [Category: BizData] -- Nielsen Co., an information, data and measurement company, posted the following news:

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Nielsen and Roku Expand Strategic Measurement Partnership

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New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite

Roku gains access to Nielsen's streaming ratings, showing The Roku Channel is the #2 streaming app in ad supported TV time

NEW YORK - . . .

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