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How a sports team's success impacts fan behavior beyond the stadium
December 16, 2025
COLLEGE STATION, Texas, Dec. 16 -- Texas A&M University posted the following news:

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How a sports team's success impacts fan behavior beyond the stadium

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At the conclusion of every sports event, one team's fans will feel a rush of adrenaline as their team triumphs while the other's will grapple with the sting of frustration and disappointment.

According to Texas A&M University research, both winning and . . .

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