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University of Warwick Business School Issues Commentary: Is There a Better Way to Market Local Produce?
December 16, 2025
COVENTRY, England, Dec. 16 -- The University of Warwick Business School issued the following commentary:

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Is there a better way to market local produce?

Author: Ozgun Atasoy

Imagine walking into a farmers' market. Two baskets of apples catch your eye. One is labelled "Locally grown right here in [your town]".

The other comes from a top farm further afield.

Both look delicious. Yet, you instinctively . . .

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