WASHINGTON, Dec. 9 -- Tide, a laundry detergent brand of Procter & Gamble, Cincinnati, Ohio, announced a partnership with Netflix's Stranger Things for the fifth and final season. This collaboration leverages the show's 1987 setting--the same year Tide launched its original "Letters to Tide" campaign--to promote the brand's most advanced, boosted formula yet.

The partnership is brought to life through a nostalgic television commercial featuring Stranger . . .

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