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JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports
November 24, 2025
NEW YORK, Nov. 24 [Category: BizData] -- Nielsen Co., an information, data and measurement company, posted the following news:

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JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

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Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study, conducted during TA . . .

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