University of Colorado-Boulder Leeds School of Business: Labubu 'Blind Box' Trend Reveals Why Surprise and Scarcity Keep Us Shopping
November 18, 2025
November 18, 2025
BOULDER, Colorado, Nov. 18 -- The University of Colorado Boulder Leeds School of Business issued the following Q&A on Nov. 17, 2025, by Katy Marquardt Hill with assistant marketing professor Ying Zeng:
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Labubu 'blind box' trend reveals why surprise and scarcity keep us shopping
When assistant marketing professor Ying Zeng clipped a small plush doll--a cute, fox-like character from the Shanghai Disney Resort--to her handbag earlier this ye . . .
* * *
Labubu 'blind box' trend reveals why surprise and scarcity keep us shopping
When assistant marketing professor Ying Zeng clipped a small plush doll--a cute, fox-like character from the Shanghai Disney Resort--to her handbag earlier this ye . . .