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Research shows flavor, color drive premium prices for Texas tomatoes
November 13, 2025
AUSTIN, Texas, Nov. 13 -- Texas A&M University, a component of the public university system in Texas, posted the following news from its agriculture program:

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Research shows flavor, color drive premium prices for Texas tomatoes

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A new Texas A&M AgriLife Research study shows consumers are willing to pay more for flavorful, vividly colored tomatoes regardless of origin- evidence that sensory traits, not just a "local" labe . . .

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