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Annenberg Public Policy Center: Brain Activity Reveals What Makes Persuasive Messages Stick
November 06, 2025

PHILADELPHIA, Pennsylvania, Nov. 6 (TNSjou) -- The University of Pennsylvania Annenberg Public Policy Center posted the following news release:

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Brain Activity Reveals What Makes Persuasive Messages Stick

Neuroscientists have shown that looking at how people's brains respond to persuasive messages in TV advertisements or newspaper articles can help reveal how these messages change minds or behavior. A new study aimed to determine if the same brain . . .

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