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City St George's: Power of Words - How Emotional Review Writing Boosts Customer Loyalty
November 07, 2025
LONDON, England, Nov. 7 (TNSjou) -- City St George's, University of London issued the following news:

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The power of words: how emotional review writing boosts customer loyalty

Bayes Business School research explores how companies can structure review platforms to induce customer loyalty from writers.

By Hamish Armstrong, Senior Communications Officer, Hamish.Armstrong@city.ac.uk

New research from Bayes Business School sug . . .

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