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Brain Activity Reveals What Makes Persuasive Messages Stick
November 06, 2025
PHILADELPHIA, Pennsylvania, Nov. 6 [Category: Media] -- The Annenberg Public Policy Center issued the following news release:

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Brain Activity Reveals What Makes Persuasive Messages Stick

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Neuroscientists have shown that looking at how people's brains respond to persuasive messages in TV advertisements or newspaper articles can help reveal how these messages change minds or behavior. A new study aimed to determine if the same brain pr . . .

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