Thursday - November 6, 2025
Black Friday Outlook: 79% of Consumers Plan to Shop as GenAI Usage Spikes
November 04, 2025
BOSTON, Massachusetts, Nov. 4 (TNSrep) -- Boston Consulting Group, a management consulting firm, presented the following news release:

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Black Friday Outlook: 79% of Consumers Plan to Shop as GenAI Usage Spikes

* As Awareness of Year-End Sales Events Climbs, Nearly Half of Consumers Plan to Use GenAI to Shop--Up 9 Points Over 2024

* Consumers Intend to Spend Strategically During Year-End Sales to Maximize Value, Even As 81% Cite Concerns Ar . . .

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