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Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs...
October 30, 2025
NEW YORK, Oct. 30 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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Bridging the Outcome Gap: IAB Unveils New Guide Urging Industrywide Adoption of Standardized Conversion APIs...

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Guide Empowers Advertisers, Publishers, and Platforms to Make CTV Scalable, Accountable, Outcome-Driven; Two-Thirds of Advertisers Improved ROAS After Implementing CAPI

New York, NY - October 30, 2025 The Interac . . .

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