Macquarie University: Study Reveals Hidden Driver of Customer Loyalty - Feeling Safe
October 24, 2025
October 24, 2025
SYDNEY, Australia, Oct. 24 (TNSjou) -- Macquarie University issued the following news release:
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New study reveals hidden driver of customer loyalty: feeling safe
Today's shoppers are more likely to stay loyal to retailers that make them feel safe - not just physically, but digitally and emotionally - according to new research published in the Journal of Business Research.
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The study introduces the world's first val . . .
* * *
New study reveals hidden driver of customer loyalty: feeling safe
Today's shoppers are more likely to stay loyal to retailers that make them feel safe - not just physically, but digitally and emotionally - according to new research published in the Journal of Business Research.
*
The study introduces the world's first val . . .