Aalto University: Markus Joutsela - 'Packaging is an Underutilized Medium, User Interface, and Experiential Element'
October 22, 2025
October 22, 2025
AALTO, Finland, Oct. 22 -- Aalto University issued the following Q&A on Oct. 21, 2025, with doctoral student Markus Joutsela:
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Markus Joutsela: "Packaging is an underutilized medium, user interface, and experiential element"
Packaging is a critical interface between the consumer and the product. Yet packaging design has traditionally prioritised production and logistics efficiency over user experience, leaving much of its experiential pot . . .
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Markus Joutsela: "Packaging is an underutilized medium, user interface, and experiential element"
Packaging is a critical interface between the consumer and the product. Yet packaging design has traditionally prioritised production and logistics efficiency over user experience, leaving much of its experiential pot . . .