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IPG Secures Full-Service Agency Mandate for Bayer's Top Self-Care Brands
October 01, 2025

WASHINGTON, Oct. 1 -- Interpublic (IPG), New York, has been selected as the exclusive global agency partner for Bayer Consumer Health, taking over responsibility for all creative, production, and media across the division's marketing activities. The expansive partnership encompasses some of the most recognized self-care brands in the world, including Aspirin, Bepanthen, and Claritin.

This decision to choose a single integrated agency partner represents a new corporate strategy . . .

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