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IAB Adjusts 2025 Outlook Amid Ad Buyers' Macroeconomic Concerns: Social, Retail Media, CTV Will Still See...
September 25, 2025

NEW YORK, Sept. 25 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Adjusts 2025 Outlook Amid Ad Buyers' Macroeconomic Concerns: Social, Retail Media, CTV Will Still See...

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Advertisers, facing a shifting economy, are sharpening their focus. That's what was revealed in IAB's 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for . . .

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