New study: GenAI hype is over as 93% of CMOs see strong ROI
September 15, 2025
September 15, 2025
CARY, North Carolina, Sept. 15 [Category: BizComputer Technology] -- SAS Institute, a business analytics software and services provider, issued the following news release:
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New study: GenAI hype is over as 93% of CMOs see strong ROI
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In just one year, marketers have dramatically advanced their use of Generative AI (GenAI), with 85% now actively deploying the technology--up from 75% in 2024 according to a new study from SAS and Coleman Par . . .
* * *
New study: GenAI hype is over as 93% of CMOs see strong ROI
*
In just one year, marketers have dramatically advanced their use of Generative AI (GenAI), with 85% now actively deploying the technology--up from 75% in 2024 according to a new study from SAS and Coleman Par . . .