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FAU: Study - AI Agents Shift How Hotels Build Guest Loyalty
September 12, 2025
BOCA RATON, Florida, Sept. 12 (TNSjou) -- Florida Atlantic University, a component of the state university system in Florida, issued the following news:

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Study: AI Agents Shift How Hotels Build Guest Loyalty

By Amber Bonefont

The rise of artificial intelligence agents will introduce a new layer of complexity in how the hospitality industry navigates customer loyalty, according to a conceptual paper, "Artificial Intelligence (AI) Agent . . .

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