Joint Project Between Kesko and Aalto University Examined the Development of Retail Media, Focusing on Both Everyday Life and the Moment of Purchase
August 29, 2025
August 29, 2025
AALTO, Finland, Aug. 29 -- Aalto University issued the following news release:
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A joint project between Kesko and Aalto University examined the development of retail media, focusing on both everyday life and the moment of purchase
The student project gave Kesko an external perspective on the expectations and needs of its advertising customers and on product development in the media
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Aalto University School of Business, in co . . .
* * *
A joint project between Kesko and Aalto University examined the development of retail media, focusing on both everyday life and the moment of purchase
The student project gave Kesko an external perspective on the expectations and needs of its advertising customers and on product development in the media
*
Aalto University School of Business, in co . . .