Celsius and PepsiCo Expand Strategic Partnership
August 29, 2025
August 29, 2025
WASHINGTON, Aug. 29 -- Celsius Holdings, Boca Raton, Florida, and PepsiCo, Purchase, New York, have announced a significant expansion of their strategic partnership.
The new agreement includes several key provisions, with Celsius acquiring PepsiCo's Rockstar Energy brand in the U.S. and Canada and PepsiCo acquiring $585 million in new convertible preferred stock in Celsius. As part of the deal, Celsius's Alani Nu brand will also move into PepsiCo's distribution netwo . . .
The new agreement includes several key provisions, with Celsius acquiring PepsiCo's Rockstar Energy brand in the U.S. and Canada and PepsiCo acquiring $585 million in new convertible preferred stock in Celsius. As part of the deal, Celsius's Alani Nu brand will also move into PepsiCo's distribution netwo . . .