S&P Global Mobility Reports Dip in Automotive Brand Loyalty
August 28, 2025
August 28, 2025
WASHINGTON, Aug. 28 -- S&P Global Mobility, Southfield, Michigan, reported that automotive brand loyalty rates declined in the first half of 2025, reversing a rebound from the prior year.
The industry-wide brand loyalty rate through June fell to 51.1%, representing a 1.4 percentage point drop compared to the same period in 2024.
According to analysts at the firm, both mainstream and luxury brands contributed to the decline, with over half of all tracked brands expe . . .
The industry-wide brand loyalty rate through June fell to 51.1%, representing a 1.4 percentage point drop compared to the same period in 2024.
According to analysts at the firm, both mainstream and luxury brands contributed to the decline, with over half of all tracked brands expe . . .