University of Toronto: Personalized Pricing Can Hurt Companies' Profits - Study
August 28, 2025
August 28, 2025
TORONTO, Ontario, Aug. 28 (TNSjou) -- The University of Toronto issued the following news:
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Personalized pricing can hurt companies' profits: Study
Companies risk lower profits when they prevent consumers from seeing the prices offered to other buyers, according to research from U of T's Rotman School of Management
By Ken McGuffin
Personalized pricing, where merchants adjust prices according to data about a consumer . . .
* * *
Personalized pricing can hurt companies' profits: Study
Companies risk lower profits when they prevent consumers from seeing the prices offered to other buyers, according to research from U of T's Rotman School of Management
By Ken McGuffin
Personalized pricing, where merchants adjust prices according to data about a consumer . . .