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University of Toronto: Personalized Pricing Can Hurt Companies' Profits - Study
August 28, 2025
TORONTO, Ontario, Aug. 28 (TNSjou) -- The University of Toronto issued the following news:

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Personalized pricing can hurt companies' profits: Study

Companies risk lower profits when they prevent consumers from seeing the prices offered to other buyers, according to research from U of T's Rotman School of Management

By Ken McGuffin

Personalized pricing, where merchants adjust prices according to data about a consumer . . .

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