'Ultra-fresh' fashion reshapes the industry, with a cost to the environment
August 21, 2025
August 21, 2025
ITHACA, New York, Aug. 21 -- Cornell University posted the following news:
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'Ultra-fresh' fashion reshapes the industry, with a cost to the environment
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Traditional fast-fashion companies such as Zara and H&M rely on quick production cycles to keep up with consumer demand. A new business model supercharging that approach, called "ultra-fresh fashion," offers clothing collections on an almost daily basis and is revo . . .
* * *
'Ultra-fresh' fashion reshapes the industry, with a cost to the environment
*
Traditional fast-fashion companies such as Zara and H&M rely on quick production cycles to keep up with consumer demand. A new business model supercharging that approach, called "ultra-fresh fashion," offers clothing collections on an almost daily basis and is revo . . .