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University of Miami Business School: Study Finds Big Crowds Hurt Live-stream Engagement
August 09, 2025
CORAL GABLES, Florida, Aug. 9 (TNSjou) -- The University of Miami's Miami Herbert Business School issued the following news:

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Study finds big crowds hurt live-stream engagement

University of Miami business professor reveals that larger audiences on platforms like Twitch and YouTube Live can lead to cognitive overload and emotional chaos, dampening user participation.

By Blair S. Walker

Most content platforms thrive on use . . .

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