For the NFL, Authenticity Can't Be a Trick Play to Gen Z
August 06, 2025
August 06, 2025
RICHMOND, Virginia, Aug. 6 -- Virginia Commonwealth University issued the following news on Aug. 4, 2025:
* * *
For the NFL, authenticity can't be a trick play to Gen Z
VCU researcher's new study highlights how social issues and meaningful action influence engagement for new generations.
By Drew Thompson
As athletes and sports leagues increasingly speak out on issues of the day, a generational shift is shaping the landsca . . .
* * *
For the NFL, authenticity can't be a trick play to Gen Z
VCU researcher's new study highlights how social issues and meaningful action influence engagement for new generations.
By Drew Thompson
As athletes and sports leagues increasingly speak out on issues of the day, a generational shift is shaping the landsca . . .