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Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to Expand Beyond Reach and Frequency
July 31, 2025
NEW YORK, July 31 [Category: BizData] -- Nielsen Co., an information, data and measurement company, posted the following news:

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Nielsen Launches Outcomes Marketplace, Debuts Ad Attention Metrics from Realeyes to Expand Beyond Reach and Frequency

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New open ecosystem in Nielsen ONE provides more holistic view

of an ad's outcome and drives better business results for marketers,

continuing Nielsen's mea . . .

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