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Entering the K-phenomenon: Dialogue of Civilizations Explores the Marketing and Branding Powerhouse of Korea
July 31, 2025
BOSTON, Massachusetts, July 31 -- Northeastern University issued the following news:

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Entering the K-phenomenon: Dialogue of Civilizations explores the marketing and branding powerhouse of Korea

By Noah Lloyd

Assistant teaching professor Viviane Kim led a study abroad program that taught students about marketing and brand design within a specifically Korean cultural context.

On Netflix, it's all about the K-drama. K-pop i . . .

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