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Sprite Taps NFL Star Jalen Hurts for Next Wave of Obey Your Thirst Creative
July 29, 2025
ATLANTA, Georgia, July 29 -- Coca-Cola issued the following news release:

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Sprite Taps NFL Star Jalen Hurts for Next Wave of Obey Your Thirst Creative

Sprite is taking its Obey Your Thirst campaign from the hardwood to the gridiron in 2025 with new creative featuring Jalen Hurts, Super Bowl LIX MVP quarterback of the Philadelphia Eagles. The brand's first-ever NFL athlete partner known for his humble confidence, stoicism and unshakeable sense of s . . .

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