University of California-Merced: Igniting Our Response to Wildfires - the Power of Metaphors
July 22, 2025
July 22, 2025
MERCED, California, July 22 (TNSjou) -- The University of California Merced issued the following news:
* * *
Igniting Our Response to Wildfires: the Power of Metaphors
By Jody Murray
As wind-whipped walls of flame destroyed hundreds of Los Angeles-area residences last January, one media report framed the disastrous wildfires in beastly terms, saying they were "ripping through homes." The report then shifted to militaristic imagery: &q . . .
* * *
Igniting Our Response to Wildfires: the Power of Metaphors
By Jody Murray
As wind-whipped walls of flame destroyed hundreds of Los Angeles-area residences last January, one media report framed the disastrous wildfires in beastly terms, saying they were "ripping through homes." The report then shifted to militaristic imagery: &q . . .