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Gartner Says CMOs Must Adapt Their Brand Strategy as Survey Shows 70% of Consumers Tighten Spending, Shift to Smaller Purchases, and Adjust Savings Habits
July 09, 2025

STAMFORD, Connecticut, July 9 (TNSrep) -- Gartner, an information technology research and advisory company, issued the following news release:

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Gartner Says CMOs Must Adapt Their Brand Strategy as Survey Shows 70% of Consumers Tighten Spending, Shift to Smaller Purchases, and Adjust Savings Habits

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Marketers Urged to Revisit Recession Strategies and Craft Messaging That Offers a Permission Structure for Purchase

As U.S. consu . . .

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