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VCU: Whose Satisfaction is More Important to Your Business? Your Customers or Your Employees?
July 08, 2025
RICHMOND, Virginia, July 8 -- Virginia Commonwealth University issued the following news on July 7, 2025:

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Whose satisfaction is more important to your business? Your customers or your employees?

A new study from a VCU marketing professor finds that favoring one or the other -- instead of a perfect balance -- may lure investors in the modern age.

By Leila Ugincius

New research from Virginia Commonwealth University challenges t . . .

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