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IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming
June 26, 2025
NEW YORK, June 26 [Category: Media] -- The Interactive Advertising Bureau issued the following news:

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IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gaming

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NEW YORK - June 26, 2025 As gaming continues to capture consumer attention and drive brand engagement, the Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, announced the release of its Gaming Measur . . .

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