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Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience
June 25, 2025
STAMFORD, Connecticut, June 25 -- Gartner, an information technology research and advisory company, issued the following news release:

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Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience

Chief Sales Officers Must Adapt as B2B Buyers Choose Digital Self-Service Over Sellers

While chief sales officers (CSOs) look for ways to enhance the quality of engagement with their buyers, 61% of B2B buyers prefer an overall . . .

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