Journal of Marketing: Turning Tools Into Teammates to Boost Motivation
June 18, 2025
June 18, 2025
CHICAGO, Illinois, June 18 (TNSxrep) -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:
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Turning Tools into Teammates to Boost Motivation
A groundbreaking study published in the Journal of Marketing reveals a powerful way to combat declining physical activity levels: anthropomorphizing fitness equipment. This novel approach, explored by researchers Lili Wang of Zhejiang University and Maferima . . .
* * *
Turning Tools into Teammates to Boost Motivation
A groundbreaking study published in the Journal of Marketing reveals a powerful way to combat declining physical activity levels: anthropomorphizing fitness equipment. This novel approach, explored by researchers Lili Wang of Zhejiang University and Maferima . . .