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Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation
May 29, 2025
RESTON, Virginia, May 29 -- Comscore, a partner for planning, transacting and evaluating media across platforms, issued the following news release:

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Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and Privacy-Centric Campaign Activation

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore's AI powere . . .

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