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Differentiate on Social Media and Win: Why Brands Must Have Unique Content Strategies on Platforms Like X
May 21, 2025
CHICAGO, Illinois, May 21 -- The Journal of Marketing, a part of the American Marketing Association, issued the following news release:

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Differentiate on Social Media and Win: Why Brands Must Have Unique Content Strategies on Platforms Like X

Researchers from University of Rochester and University of Maryland published a new Journal of Marketing article that examines whether and how firms might differentiate themselves from close competitors using a so . . .

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