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The Gauge(tm): Streaming Peaks Again, Drawing from Successful Multiplatform Strategies
May 20, 2025
NEW YORK, May 20 [Category: BizData] -- Nielsen Co., an information, data and measurement company, posted the following news:

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The Gauge(tm): Streaming Peaks Again, Drawing from Successful Multiplatform Strategies

# Streaming Accounts for 44.3% of TV viewing in April, vs. 45.3% for Broadcast and Cable Combined

# 'Grey's Anatomy' and 'The White Lotus' Lead Among Streaming Titles, Lifted By Multiplatform and Multich . . .

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