The sweet taste of a new idea
May 19, 2025
May 19, 2025
CAMBRIDGE, Massachusetts, May 19 -- The Massachusetts Institute of Technology issued the following news:
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The sweet taste of a new idea
Behavioral economist Sendhil Mullainathan has never forgotten the pleasure he felt the first time he tasted a delicious crisp, yet gooey Levain cookie. He compares the experience to when he encounters new ideas.
"That hedonic pleasure is pretty much the same pleasure I get hearing a new idea, discove . . .
* * *
The sweet taste of a new idea
Behavioral economist Sendhil Mullainathan has never forgotten the pleasure he felt the first time he tasted a delicious crisp, yet gooey Levain cookie. He compares the experience to when he encounters new ideas.
"That hedonic pleasure is pretty much the same pleasure I get hearing a new idea, discove . . .