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Stars or numerals? How rating formats change consumer behavior
May 19, 2025
ITHACA, New York, May 20 -- Cornell University posted the following news:

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Stars or numerals? How rating formats change consumer behavior

What's the difference between a product rating of 3.5 displayed with stars versus Arabic numerals? It might very well be the difference between a 4 and a 3 rating in the eyes of the consumer, according to new marketing research from the Cornell SC Johnson College of Business.

In six experiments, the . . .

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