University of Surrey: Metaverse is Changing Consumer Engagement Forever, According to New Study
May 08, 2025
May 08, 2025
GUILFORD, England, May 8 -- The University of Surrey issued the following news release:
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The Metaverse is changing consumer engagement forever, according to new study
By Georgie Gould
Metaverse platforms, like Roblox and ZEPETO, are redefining how brands connect with consumers, blurring the lines between physical and digital identities, according to a new study from the University of Surrey.
The paper, published in Interacti . . .
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The Metaverse is changing consumer engagement forever, according to new study
By Georgie Gould
Metaverse platforms, like Roblox and ZEPETO, are redefining how brands connect with consumers, blurring the lines between physical and digital identities, according to a new study from the University of Surrey.
The paper, published in Interacti . . .